If you own a home service business—roofing, HVAC, plumbing, landscaping—and you’re NOT using video marketing, you’re bleeding leads and handing customers to your competitors.
Right now, the smart business owners in your industry are leveraging video to dominate online, while you’re stuck chasing clients the old-fashioned way. They’re securing more leads, increasing conversions, and building stronger customer trust. If you don’t start using video marketing immediately, your business will fall behind. Period.
Why Home Service Businesses NEED Video Marketing (Or Risk Becoming Invisible)
1. You Can’t Sell Without Trust—Video Builds It Instantly
Your potential customers are skeptical. They want to see proof before they hire you. Video eliminates doubt and builds trust by showcasing:
Real before-and-after transformations of your work
Customer testimonials that PROVE your expertise
Your team in action—so people know exactly who they’re hiring
2. More Leads, Higher Conversions—Video Closes the Deal Faster
84% of people say they’ve been convinced to buy a product or service after watching a video.
When you add video to your marketing:
More visitors turn into leads
Your ads get more clicks (and cost less per lead)
Customers come to you pre-sold, meaning less time wasted on objections
3. Get on Google’s First Page (Or Be Invisible)
Your competitors using video are getting more Google traffic than you. Businesses with video content are 53 TIMES more likely to rank on the first page of Google.
Why? Because:
Video keeps people on your site longer, boosting SEO rankings
YouTube videos appear in Google search results, giving you more exposure
Videos turn website visitors into actual paying clients
4. Engage & Educate Your Customers (So They Choose YOU Over Competitors)
Homeowners have questions. If you’re not answering them, someone else is. Video does the heavy lifting:
Explainer videos show how your services work, making your business the obvious choice
FAQ videos remove doubts and objections before they even call
Maintenance tip videos keep your brand in front of potential clients 24/7
5. Without Video, Your Ads Are Wasting Money
If you’re running Facebook or Google Ads without video, STOP. You’re burning cash on overpriced leads.
Video ads:
Grab attention in seconds (static images don’t stand a chance)
Convert at higher rates, meaning MORE leads at a LOWER cost
Work perfectly for retargeting (following up with potential customers who didn’t buy yet)
Pro Tip: A 30-second customer testimonial video can outperform a $10,000 ad campaign.
What Kind of Videos Work Best? (Start Here)
If you don’t know where to start, here are the high-impact videos that drive leads FAST:
Testimonial Videos – Let happy customers sell for you
Before-and-After Videos – Show your expertise in action
Explainer Videos – Make your process easy to understand
Behind-the-Scenes Videos – Build trust by showing the real people behind the business
Google & Facebook Ad Videos – Drive targeted traffic and turn views into bookings
How to Get Started (Before Your Competitors Take Over)
We work with home service businesses that are serious about growth. If that’s you, here’s the next step:
Book a free strategy call with our video marketing experts.
Get a custom video marketing campaign designed to generate leads immediately.
Watch your business scale with more high-quality customers and fewer objections.
We Guarantee Results or You Don’t Pay.
