Authority Ascended

In our ‘Authority Ascended’ case study, discover how Innovate360 Marketing doubled Exhibit Experience’s Authority Score in just four months, slashed millions in ad spend, and set them up for long-term SEO dominance.

Client:

Exhibit Experience

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From Struggling to Dominating — How Innovate360 Marketing DOUBLED Exhibit Experience’s Authority Score & Saved Millions

What You’re Missing That Others Know

Exhibit Experience came to us stuck at an Authority Score of 10, relying heavily on paid ads and bleeding money every year. They were slow to adopt SEO, and competitors were racing ahead. Sound familiar?

Here’s what others now know (and you don’t yet): You can dominate your niche online while slashing ad costs—if you leverage the RIGHT strategy.

The Challenge

  • Low Authority Score: At just 10 in April 2024, Exhibit Experience’s SEMrush Authority Score was leaving them invisible in organic rankings.
  • Heavy Ad Spend: Millions were poured into paid ads annually with diminishing returns.
  • FOMO: Competitors were building sustainable, organic visibility while Exhibit Experience lagged behind.

Why You Need to Stop Waiting

If you’re still throwing money at ads while your competitors are dominating organic rankings, you’re wasting time. Here’s the truth: You’re missing out on what your competitors know. Your authority score isn’t going to improve by itself. You can slash ad spend and win, but only with the right strategy.
Guaranteed Results

What Innovate360 Marketing Did Differently

We know what works. Others don’t. Here’s how we delivered measurable improvement fast:


1. Created a Mountain of SEO-Optimized Content

We didn’t just write a few blogs. We went beyond the basics, producing a massive volume of targeted, high-quality content.

The result? They became an authority in their industry, recognized by Google as the go-to source.


with laser-focused high-value, trade-show industry keywords. Google saw them as the go-to authority in their niche.


2. Advanced SEO Tactics to Beat Competitors

  • Optimized internal linking to spread authority site-wide.
  • Enhanced site speed and technical SEO for Google’s Core Web Vitals.
  • Secured high-quality backlinks that competitors WISH they had.

3. Slashed Ad Spend Without Losing Leads

Let’s face it—wasting millions on ads is a rookie move. We cut their paid ad spend dramatically by focusing on organic traffic acquisition instead. Now, their marketing budget works smarter, not harder.

The Results You Can’t Ignore

Here’s what others are talking about, but you’re still dreaming of:

  1. DA Score Doubled in 4 Months: From 10 to 20 between April and August 2024. The proof is in the data—see the SEMrush snapshots below.
  2. Millions Saved in Ad Spend: We cut out bloated ad costs while keeping their lead pipeline FULL. No more burning money just to stay visible.
  3. A Blueprint for Long-Term Success: Competitors are now playing catch-up. Exhibit Experience has SEO momentum that compounds over time.

The Proof (You’ll Wish Was Yours)

April 2024: Authority Score – 10

May 2024: Authority Score – 12

June 2024: Authority Score – 16

August 2024: Authority Score – 20

"We didn’t think this was possible—doubling our Authority Score in months AND saving millions? Innovate360 Marketing completely changed the game for us."

Why You Need to Stop Waiting

If you’re still throwing money at ads while your competitors are dominating organic rankings, you’re wasting time. Here’s the truth: You’re missing out on what your competitors know. Your authority score isn’t going to improve by itself. You can slash ad spend and win, but only with the right strategy.
Guaranteed Results